Volume - 1 | Issue - 1 [July - December 2025]

Navigating Covid-19: Exploring The Interplay Between Leadership Styles, Work Quality, And Organizational Performance In Msmesof Delhi-Ncr

Author Name: Mandeep Sharma

Abstract:

This study investigates the complex interrelationships between leadership styles, quality of work life (QWL), and organizational performance among Micro, Small, and Medium Enterprises (MSMEs) in Delhi-NCR during the COVID-19 pandemic. Employing a quantitative survey-based methodology, data were collected from 100 respondents using a stratified random sampling approach to ensure diverse representation across industries and organizational scales. The results reveal a moderately strong positive correlation between perceived leadership styles and QWL, indicating that adaptive and participative leadership approaches significantly influenced employee experiences and organizational resilience. Furthermore, perceptions of Work from Home (WFH) arrangements were mixed, underscoring both productivity gains and challenges in maintaining work-life boundaries. The findings emphasize the critical role of leadership in navigating crises, suggesting that flexible, employee-centered leadership practices are essential to sustaining performance and well-being during disruptive events. These insights contribute to the evolving discourse on crisis leadership and offer practical recommendations for MSME managers and policymakers to enhance organizational adaptability and employee engagement.

Environmental Accounting: A Global and National Perspective in the Context of the Sustainable Development

Author Name: Sandeep Shandilya

Abstract:

It will not be an exaggeration to say that the biggest challenge which the humanity faces in modern times is the sustainable development. Environmental accounting has emerged as an area which is closely related with the sustainable development. Environmental accounting is also referred to as the green accounting. The deeds of modern men have left no stone nturned to harm the environment and this loss to environment has almost taken an irreversible pattern. Environmental accounting will help in deciding the environmental liabilities and also nearthing the factors responsible for environmental degradation with their quantification also. Environmental assets are our mutual responsibility and the combined effort of entire umanity is needed to see to it that the human environment remains intact and its current stage of rampant degradation can be reversed. There is need for global awakening and efforts to ensure proper environmental accounting and various countries have taken steps in this regard. The progress is more visible in case of developed nations and the mass awareness about environmental issues has played a vital role in these countries in this regard. Among the notable of such initiatives on global levels are United Nations frameworks like the System of EnvironmentalEconomic Accounting (SEEA) and the Global Reporting Initiative (GRI). On national level also there is increased thrust on environmental accounting but still a lot needs to be done. It will not be unfair to say that the environmental accounting efforts in India at present are passing through the nascent stage and these are not as pronounced as in the developed countries. This paper presented by the author attempts to explore the aspect of environmental accounting and associated developments from a national and global perspective.

Role of Artificial Intelligence in Stock Market Investment: A Case Study of Retail Investors in Delhi-NCR

Author Name: Amit Kansal*, Amit Kumar Verma, Atul Kumar Goyal

Abstract:

This research paper investigates the role of Artificial Intelligence (AI) in facilitating investment decisions in the stock market among retail investors in the Delhi-NCR region, including Delhi, Ghaziabad, Meerut, and Noida. A structured questionnaire was administered to a sample of 400 respondents actively using AI tools for stock investments. The study identifies key variables influencing investment behavior and assesses AI's impact on portfolio performance, decision-making, and investor confidence. SPSS was used for data analysis, and findings suggest a significant positive relationship between AI adoption and investor outcomes.

An analysis of the government's MSME sector schemes and how they have aided India's development

Author Name: Piyush Gupta

Abstract:

Reviewing government programs for the MSME sector and determining how to support our nation's development are the goals of this report. This study aims to identify the various challenges faced by MSME in India, as well as the government's plan for the MSME sector and how MSME and startups contribute to the growth of our nation. This study illustrates how the MSME sector and government plans contribute to his sophisticated society. Approximately 45% of India's manufacturing output and 40% of its total exports are employed by MSMEs, which account for nearly 8% of the nation's GDP. Accordingly, the main advantages include increased company potential and reduced capital expenditure.

A Study on the Link Between SDG-Focused Marketing and Consumer Purchase Behavior

Author Name: Dr. Nitin Kumar Agarwal

Abstract:

The growing urgency of global challenges such as climate change, inequality, and environmental degradation has brought the United Nations’ Sustainable Development Goals (SDGs) to the forefront of policy, corporate strategy, and consumer behavior. This research paper explores the evolving relationship between SDG-focused marketing and consumer purchase behavior, highlighting how brands are increasingly integrating sustainability into their core marketing strategies to resonate with value-conscious customers, particularly Millennials and Gen Z. By aligning brand messaging with specific SDGs-such as Climate Action (SDG 13), Gender Equality (SDG 5), Clean Energy (SDG 7), and Responsible Consumption (SDG 12)-companies are fostering deeper emotional engagement, enhancing trust, and promoting brand loyalty.

The literature review outlines foundational insights from Kotler and Keller’s societal marketing framework to contemporary critiques of greenwashing, emphasizing the need for authenticity and transparency in sustainability claims. Case studies of global brands like Unilever, Tesla, and Patagonia, along with Indian firms like Tata and ITC, demonstrate how SDG-aligned marketing strategies have driven consumer preference and business growth. Data from global surveys and market reports reveal that a significant share of consumers- especially in developing economies like India-are not only aware of sustainability issues but are also willing to pay more for ethically aligned products.

The research identifies a gap in understanding how individual SDGs influence purchase decisions in culturally diverse markets. Through qualitative analysis and secondary data, the study confirms that genuine, data-driven SDG marketing enhances brand perception, while 59 superficial efforts risk damaging consumer trust. The paper concludes that successful SDG centered marketing requires authentic integration into operations, clear impact reporting, cultural relevance, and ongoing consumer engagement. Strategic recommendations include educating buyers, maintaining transparency, and leveraging influencers to amplify sustainability narratives. This study provides meaningful insights for marketers, policymakers, and businesses aiming to connect with conscious consumers while contributing to global development goals.

An Analytical Assessment of the Digital Integration of Judicial Processes in Delhi NCR

Author Name: Dr. Raj Kumar Sharma

Abstract:

The Indian judiciary, recognized as one of the largest legal systems globally, faces persistent challenges including judicial backlog, procedural delays, and limited public access to justice. The integration of digital technologies represents a transformative shift in how courts operate, particularly in urban regions like Delhi NCR. Through initiatives like the e-Courts Mission Mode Project, significant strides have been made in digitizing judicial processes such as e-filing, online case tracking, virtual hearings, and digital record management.

This paper provides a detailed analysis of the digital transformation in the district courts of Delhi NCR and evaluates its impact on litigants. By examining secondary data and drawing insights from existing literature, the research assesses how these digital tools are improving judicial efficiency, accessibility, and transparency. The study further identifies gaps, challenges, and offers recommendations for optimizing the use of technology in courtrooms to serve litigants better.

Impact of Global Uncertainty on Investment Patterns in the Stock Market

Author Name: Dr. Swati Agarwal

Author Name: Dr. Amit Kumar Verma and Dr. Atul Kumar Goyal

Abstract:

Global uncertainty, encompassing geopolitical conflicts, economic fluctuations, and pandemics, plays a significant role in shaping investor behaviour. This study explores the impact of global uncertainty on the investment patterns of retail investors in the Meerut district, part of India's National Capital Region (NCR). Using a structured questionnaire, data from 400 respondents were collected and analysed through statistical methods including correlation and regression analysis. The findings reveal that global uncertainty significantly affects investment frequency, asset allocation, and investor sentiment. The study suggests targeted financial literacy programs and regulatory reforms to strengthen investor confidence in uncertain times.